Philippe Kahn’s First Camera Phone Set to Star in Best Buy Super Bowl Ad

All Things D – Feb 6, 2012 – by Ina Fried.

If you want to learn more about the first camera phone, the Super Bowl could be your chance.

Inventor Philippe Kahn talks about it in a Best Buy ad running in the first quarter. In a promotional video that ties in to the ad, Kahn shows his first photo, of his newborn daughter, and talks about how the technology came to be.

While not the first time a camera had been attached to a phone, Kahn notes his camera phone allowed the modern notion of instant sharing.

These days Kahn is running Fullpower Technologies, which does some motion control stuff demoed back at our D7 conference. Their MotionX software is a popular iPhone navigation app and their technology is also used in devices like Jawbone’s UP and Nike+ GPS.